From small business owners to billon-dollar giants, they all rely on email marketing to keep customers updated with new products, promotions and announcements. Emails can be customised easily to meet the relevant customer/ customer group’s habits. This targeted approach is something that traditional marketing like t.v. or radio can never achieve.
With email marketing, spending less does not mean a compromise. Why? The nature of an email means it’s affordable and at the same time, it’s able to reach out to as many people as possible. Compare running an expensive print ad in the newspaper to an affordable email campaign for mass mailing – the cost is much less but the advantages are the same, if not more!
MarketMansion Email Marketing Services delivers rich interactivity and features, creating emails for your customers to:
- Easily forward the emails to their friends;
- Click on your links for more interactivity and information;
- Add your products to their shopping carts;
- Access their accounts;
- Update their subscription;
- Read your blogs;
- Follow you on social media (Facebook, Twitter, etc…)
All this from just one email! And with our real-time free reports, you can view statistics to see how effective your email marketing is.
1 - Build a List
Collect subscribers via a sign-up form in your website or Facebook page. People who want to sign up (permission based subscribers) are the most effective group of potential customers for your business. They would likely continuously seek updates or promotions from you. And importing an existing list (in any format) into our Email marketing platform is a snap!.....
2 - Create a Template
Choose from over 50 pre-designed templates for every occasion or campaigns, or use our build-from-scratch template builder. If you are an HTML expert, you can code your own template with our flexible HTML editor. Insert your own graphics and images, use personalized tags and subscription tags to add more personal touches to your emails!
3 - Send Campaign
Push an email campaign to your list of subscribers or a segment by interest, location or activity. Automatic scheduler and auto-responder together with ‘bounce back’ handling allows for further automation and management. Don’t forget to add social sharing sites such as your Facebook group, Twitter, etc… to your campaigns!
4 - Track your results
The most important step – to gauge how effective is your campaign and how to improve it. Our free real-time reports in informative charts provide key statistics/ information such as
- how many emails are delivered;
- who’s opening the emails;
- who’s clicking which link;
- how is traffic led to your website; and
- customer conversion rates.
Email Marketing Platform Features
AREA | FEATURES | PROVIDED WITH MARKETMANSION PLATFORM? |
---|---|---|
Users | Create subscribers | Unlimited |
Efficient user management | ||
Import users from any source | ||
Export users in CSV | ||
Subscription via URL | ||
Handle custom fields | ||
Mailing Lists | Create mailing lists | Unlimited |
User notification: unsubscribed confirmation | ||
User notification: welcome message | ||
Admin notification: new subscriber/ unsubscriber | ||
User Access control | ||
Newsletters | Create newsletters | Unlimited |
Include personalized information in newsletters | ||
Newsletter template management | ||
Schedule your newsletter | ||
Embed images | ||
Attachment capability | ||
“View it online” capability | ||
Forward capability | ||
Automatic newsletter | ||
Create, preview and send newsletter | ||
Follow-up autoresponder campaigns | ||
Newsletter SPAM check | ||
Send Process | Queue management | |
Send newsletter to one or several lists | ||
Automatic send process | ||
Digital signature insertion | ||
Bounce-back handling | ||
Statistics | How many users opened, clicked, when… | |
Real-time chart statistics | ||
Click tracking | ||
How many users unsubscribed or forwarded newsletter | ||
How many emails bounced per mailing |